The Clarity Blog


The Clarity Blog

3 Factors for Successfully Marketing Your Jewelry Business

Posted by Jessica Thomaschefsky on Mar 22, 2018 1:14:57 PM

The most successful business owners and managers know how to appeal to different target audiences.

If you aren’t familiar with millennials and Gen Z or how to sell to them, it’s time your jewelry business’ marketing strategy started to focus on them.

To successfully market to the next generation of jewelry consumers, you need to be three things— authentic, meaningful and unique.

Read More

Topics: Tips, Trends, Millennial Insights

How to Save Time Shipping Jewelry

Posted by Logan Moore on Mar 14, 2018 7:30:00 PM

How much time do you spend shipping jewelry in a given week?

Even if it doesn't seem like that much at first, consider all of the ancillary tasks it takes to successfully complete a single shipment:

  • Looking up the address for the destination you're shipping to
  • Selecting packaging options to get a quote
  • Comparing quotes across carriers for the best rates
  • Verifying your insurance
  • Preparing the merchandise to ship safely
Read More

4 Tips to Lower the Cost of Shipping Jewelry

Posted by Logan Moore on Mar 6, 2018 6:45:00 AM

Shipping jewelry has been a source of frustration within the industry long before the days of the internet. Then again, there are plenty of times when it doesn’t seem that much easier today.

It's time-consuming to coordinate logistics — and then shipments get delayed. 

Merchandise can get damaged in transit — or worse, it can be stolen.

Read More

Topics: Shipping & Receiving, JM Shipping Solution

Selling Jewelry to the Next Generation of Consumers

Posted by Jessica Thomaschefsky on Feb 22, 2018 3:00:00 PM

Now that we know millennials and Gen Z a little better, let’s dive into how they shop and best practices for selling to the next generation. 

Read More

Topics: Trends, Store Management, Millennial Insights, Customer Experience

Ransomware Protection for Jewelers: Prevention and Response Tips

Posted by Logan Moore on Feb 15, 2018 9:00:00 AM

When most jewelers talk about the security of their businesses, they think in terms of safes, alarms, and vaults.

While robberies, thefts, and burglaries are still the most real threats, cyber-attacks are becoming a major concern. As technology continues to evolve and become more sophisticated, criminals are developing tactics to target your assets without ever stepping foot in your business.

One of those tactics is ransomware and it can severely hinder businesses that are impacted by it. In an age where even the most run-of-the-mill businesses and individuals are targets, ransomware protection for jewelers is an absolute necessity.

Read More

Topics: Coverage, Data / Computer

Working for You!

The Clarity Blog from Jewelers Mutual has information, tips, tools, and techniques aimed at helping you run a more secure and successful jewelry business - straight from the leading insurer solely dedicated to insuring jewelry and the jewelry industry.

Subscribe today!

Have Feedback?

Share your story idea.

Tell us what kind of content you'd like to read about.

Jewelers Mutual Insurance Group

Protecting Cherished Memories® since 1913

Subscribe to Blog Updates

Follow @JMStaySecure

Follow @JMStaySecure on Twitter to get expert loss prevention and security advice along with crime alerts from , the business and personal jewelry insurance leader.

Follow @JMStaySecure

Recent Posts