The Clarity Blog

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The Clarity Blog

3-Step Journey of Next Generation Jewelry Consumers

Posted by Jessica Thomaschefsky on Apr 19, 2018 11:30:00 AM

 

The next generation of consumers are digital natives. This means they have grown up using technology and are savvy with all things computer, Internet, mobile device, etc. This is an important first step in understanding the next generation consumer journey.

Let’s look at the first three steps in the consumer journey and what jewelers can do to create a positive experience in each area.

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Topics: Customer Service, Contests & Promotions, Trends, Millennial Insights, Customer Experience

Why You Need Cyber Liability Coverage With Jewelers Block Insurance

Posted by Logan Moore on Apr 17, 2018 11:15:00 AM

Protecting your inventory from crime, fire, natural disasters, and shipping-related risks with a jewelers block insurance policy is a must.

Unfortunately, many jewelers fail to recognize other risks, which includes extremely large expenses stemming from liability-related costs.

While some jewelers know that employment practice lawsuits and appraisal liability claims are a possibility, an even smaller percentage are aware of what may be the most concerning threat of our time: cyber crime.

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Topics: Data / Computer, Jewelers Block

What Do Business Owners Ask to Avoid Employee Lawsuits?

Posted by Logan Moore on Apr 12, 2018 8:56:15 AM

Unethical behaviors across workplaces and organizations have been exposed over the past few years, with allegations even stretching into the jewelry industry.

Now, companies large and small are focusing extra attention on their employment policies and making sure nothing gets swept under the rug. Even the federal government is adopting policies to create more awareness about harassment.

If you think your jewelry business is immune to employee lawsuits and the need for handbook policies, think again. The fact is that every business is at risk of accusations that could bring forth an employment practice lawsuit.

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Topics: Employment Practices Liability

What to Know About Anti-Money Laundering Certification for Jewelers

Posted by Logan Moore on Apr 3, 2018 7:45:00 AM

There are a lot of things you need to focus on to grow sales and keep your jewelry business successful. More money can bring about more problems, though.

It's not just because there's more of it to manage, but jewelers specifically need to be cognizant of Anti-Money Laundering (AML) laws. Complying with these laws can be tricky for jewelers, but one thing is for sure: if you don't, you could face serious penalties.

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Topics: JM Shipping Solution, Anti-Money Laundering

3 Factors for Successfully Marketing Your Jewelry Business

Posted by Jessica Thomaschefsky on Mar 22, 2018 1:14:57 PM

The most successful business owners and managers know how to appeal to different target audiences.

If you aren’t familiar with millennials and Gen Z or how to sell to them, it’s time your jewelry business’ marketing strategy started to focus on them.

To successfully market to the next generation of jewelry consumers, you need to be three things— authentic, meaningful and unique.

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Topics: Tips, Trends, Millennial Insights

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