Do you know a great salesperson that knows next to nothing about jewelry?
Even they don't know how to sell jewelry per se, chances are they could outsell a gemologist or bench jeweler turned salesperson. Those professionals have plenty of knowledge, but it doesn't matter if they don't have a personality to match.
The ideal salesperson for a jewelry business needs to have more than just charm and intelligence, though — they also need to be able to sell with security.
100 huge sales could be wiped away if the simple act of forgetting to lock a showcase display is neglected or other jewelry store security features are forgotten.
Whether you have a seasoned crew or are looking for some additional help, make sure they follow these tips to help them sell jewelry securely in a retail environment:
- Open and close with at least two people
- Don't allow anyone into your business before or after normal hours to prevent a robbery
- Greet every customer and make eye contact
- Assist only one customer and show only one item at a time to avoid different types of theft
- Lock showcases immediately after removing or replacing merchandise
- Request a photo ID when showing high value items
- Show only one item at a time and use these jewelry store security materials to inform customers of your procedures.
- Secure showcase keys with a wrist key holder and keep them on you at all times
- Use a code word or phrase to alert other associates of suspicious situations
- Match credit cards and checks with a photo ID
- Validate phone and email purchase requests before before shipping merchandise
Resources to help you sell jewelry securely
Whether you're a retail jeweler, wholesaler, or custom designer selling jewelry online, you can benefit from educational courses on JM University® — an exclusive perk for Jewelers Mutual Policyholders.
Think you have this checklist and other security best practices memorized? Prove it by conquering the quizzes featured in A Day in the Life of a Jeweler, our latest course outlining common threats jewelers face every day.