The Clarity Blog

HELPING JEWELERS BE SAFE, SECURE, AND SUCCESSFUL

The Clarity Blog

How to Sell Jewelry with Security

Posted by Logan Moore on Oct 3, 2018 9:30:00 AM

Salesperson learning how to sell jewelry securely

Do you know a great salesperson that knows next to nothing about jewelry?

Even they don't know how to sell jewelry per se, chances are they could outsell a gemologist or bench jeweler turned salesperson. Those professionals have plenty of knowledge, but it doesn't matter if they don't have a personality to match.

The ideal salesperson for a jewelry business needs to have more than just charm and intelligence, though — they also need to be able to sell with security.

100 huge sales could be wiped away if the simple act of forgetting to lock a showcase display is neglected or other jewelry store security features are forgotten.

Whether you have a seasoned crew or are looking for some additional help, make sure they follow these tips to help them sell jewelry securely in a retail environment:

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Resources to help you sell jewelry securely

Whether you're a retail jeweler, wholesaler, or custom designer selling jewelry online, you can benefit from educational courses on JM University® — an exclusive perk for Jewelers Mutual Policyholders.

Think you have this checklist and other security best practices memorized? Prove it by conquering the quizzes featured in A Day in the Life of a Jeweler, our latest course outlining common threats jewelers face every day.

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Topics: Staff Procedures, JM University

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