The content gives jewelers an opportunity to stay in front of their customers and deliver a message about how customers can support local jewelers, even though their brick and mortar stores may be closed.

“While stores may be closed, love is not canceled,” said Ken Murray, Jewelers Mutual vice president of marketing and digital. “Special moments are still happening every day and people still want jewelry to mark those times in their lives, whether that’s with an engagement ring, a graduation pendant, or birthday earrings.

"This video is one way we’re helping jewelers share with their customers that they are still available and want to be of service in any way they can during these challenging times.”

Along with the video, Jewelers Mutual has provided several different social posts for jewelers to stay connected with their customers as well as a blog post to share highlighting how consumers can buy jewelry online.

If you are a jeweler and would like to download the social posts or would like more information on these resources, please visit our COVID-19 business page. If you are a customer and would like more information on Jewelers Mutual or jewelry insurance, please visit JewelersMutual.com.

ABOUT JEWELERS MUTUAL GROUP
The Jewelers Mutual Group was founded in 1913 by a group of Wisconsin jewelers to meet their unique insurance needs. Today, Jewelers Mutual offers products and services nationwide and throughout Canada that enable jewelry businesses to run safe, secure, and successful operations. Consumers also put their trust in Jewelers Mutual to protect their personal jewelry and the special moments it represents. The group's strong financial position is reflected in its 33 consecutive ratings of "A+ Superior" from A.M. Best Company. To learn more, visit JewelersMutual.com.

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