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title: "Jewelers Mutual launches new \"Jewelry Obsessed' advertising campaign"
description: Jewelers Mutual's latest advertising campaign, 'Jewelry Obsessed,' developed with Chicago-based creative agency Laughlin Constable, which takes a satirical journey into the reality of jewelry infatuation.
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 Creative focuses on mutual jewelry obsession between specialty insurer and jewelry consumers

| Not rendering correctly? View this email as a web page here. FOR IMMEDIATE RELEASE MEDIA CONTACT:  Tyler Krowiorz Brand Marketing Manager Jewelers Mutual Group 920-521-2149 or tkrowior@jminsure.com Jewelers Mutual launches new 'Jewelry Obsessed' advertising campaign Creative focuses on mutual jewelry obsession between specialty insurer and jewelry consumers NEENAH, Wis. (January 30, 2020) - Protecting jewelry and the memories jewelry represents for over 107 years has made Jewelers Mutual Insurance Group a little obsessed.  This (very healthy) jewelry obsession is featured in their latest advertising campaign, “Jewelry Obsessed,” developed with Chicago-based creative agency Laughlin Constable, which takes a satirical journey into the reality of jewelry infatuation. Among the campaign’s bevy of lovable characters, “Sarah,” a newly engaged woman, would prefer her engagement ring be front and center as a bridesmaid if it were socially acceptable. Her fiancé “Kevin,” who has evolved from geeking out about dinosaurs to memorizing diamond specs, finds it harder than he expected to part with the ring — even when giving it to his beloved. Click here for larger version “We get it. We love jewelry so much, we have a polisher for our polisher. We insure jewelry, and only jewelry. And that’s why people like Kevin trust us with theirs,” the 30-second commercial says. While Jewelers Mutual’s obsession is protecting jewelry, the premise for the “Jewelry Obsessed” campaign came straight from the company’s consumer focus groups who noted the process of shopping for engagement rings and other jewelry takes time, attention, and can become an obsession. More importantly, the jewelry pieces they settle on become their ultimate obsession. “Not surprisingly, our research shows most consumers are obsessed with their jewelry because of the emotional events their pieces represent, such as marriage, a special trip or a promotion," said Ken Murray, Jewelers Mutual vice president of digital and marketing. "But we also found that many jewelry wearers are simply not aware personal jewelry insurance exists, or that their homeowners' or renters' policies typically do not provide effective coverage. "With this campaign, we are, in a fun, whimsical and relatable way, sharing consumers’ obsession with jewelry, because insuring jewelry is all we do.” The annual campaign launched in January 2020 for consumers with the jewelry trade coming in early spring. It includes a full digital campaign, social, and select print. Below please find the assets including video links, still images and credits. Here are video links to the “Jewelry Obsessed” campaign: Full Campaign Playlist Jewelry Obsessed Kevin the Fiancé Sarah the Bride-to-Be Click here to view the print ads. ABOUT JEWELERS MUTUAL GROUP Jewelers Mutual Insurance Group was founded in 1913 by a group of Wisconsin jewelers to meet their unique insurance needs. Today, Jewelers Mutual offers products and services nationwide and throughout Canada that enable jewelry businesses to run safe, secure, and successful operations. Consumers also put their trust in Jewelers Mutual to protect their personal jewelry and the special moments it represents. The group's strong financial position is reflected in its 33 consecutive ratings of "A+ Superior" from A.M. Best Company. To learn more, visit JewelersMutual.com.   CREDITS Client Credits VP Digital: Ken Murray Brand Marketing Manager: Tyler Krowiorz Agency Credits Chief Executive Officer: Mat Lignel Chief Creative Officer: Lisa Bennett Group Creative Director: Pat Laughlin Executive Creative Director: Vince Cook Sr Copywriter: Dana Kaphingst Copywriter: Matt Portman Art Director: Ruby Christenson Chief Strategy Officer: Mark Carlson Director, Strategic Planning: Tom Curtes Managing Director HIVE: Chris Bing Content Producer: Lynne Fraser EVP Media: Vanessa Watts Media Supervisor: Kevin Shanley EVP Account Services: Susan Stearns Sr Editor: Eric Arsnow Editor: Frank Sigwarth Editor: Travis Whitty Director, Integrated Production: Ryan Duffy VP – Integrated Production: Stacey Johnson Account Executive: Charlie Murphy VP Account Services: Kate Raasch Production Credits Production Company: Biscuit Filmworks Director: Clay Weiner Partner / Managing Director: Shawn Lacy Executive Producer: Holly Vega Producer: Shannon Barnes Head of Production: Mercedes Allen-Sarria, Rachel Glaub Director of Photography: Adam Marsden ### © Jewelers Mutual. All rights reserved. Jewelers Mutual Group P.O. Box 468 Neenah, WI 54957-0468 JewelersMutual.com 800-558-6411 Update your email preferences to choose the types of emails you receive. Unsubscribe from all future emails Privacy Policy   \|   Terms of Use   \|   Contact Us This email was sent by Jewelers Mutual via HubSpot. |
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